“Born This Way, ” the latest album by Lady Gaga
does it really as successful as expected?
Lady Gaga perhaps never imagined being able to boast one of the most important artists
in recent times. Her flamboyant style of dress, songs with catchy choruses
and modern sounds and videos have taken her to be compared even with renowned artists
such as Madonna, Whitney Houston or Michael Jackson.
But can this new stage in his career is meaning a great success in your life?
We must analyze several points:
The first single, which shares the same title of the album “Born This Way”
debuted at No. 1 on the Billboard Hot 100 and remained there for six consecutive weeks.
Not everything was hunky-dory for the song and less for Lady Gaga,
when compared with the theme “Express Yourself” so-called “Queen of Pop” Madonna.
The video had its impact, but was considered by fans as more “darker” than previous ones.
The second single was “Judas, ” which took top spot as number ten on the Hot 100 list.
The single spent only 4 weeks on the chart.
Hit record … but with millions in losses.
Although the official number of sale of the album in its first week was 1,108,000 copies,
to the Amazon company represented an economic loss of about $ 3 million,
to provide the disc to 99 cents.
The record sales for its second week expected a significant drop and it did,
to sell only 174.000 copies, which, although in times of piracy is a high number,
means little more than 15% of sales over its first week.
Lady Gaga’s career is just beginning and will surely find some clever strategy
to get out of any possible failure.